Launch day for kissenmitloch.de
On April 27, kissenmitloch.de quietly went live — which is, apparently, how a fun project becomes a real project with AI, Shopify, and a bunch of weird ideas for the marketing.
What started as a very unserious side quest ended up with a real launch, a real domain, and the usual amount of questions that every small project eventually deserves: why does this exist, who is it for, and how did this turn into work?
The short version: because it was fun. And because some ideas are just too amusing not to ship.
That is probably the most honest description of this. It had the full fun-project feeling: low ceremony, a little bit of obsession, and just enough to cross the line from “let’s see what happens” to “well, now it’s a thing.”
If you’re building something tiny, strange, and mostly because you can, you already know it. First it is a joke, then it is a domain. Then it is a launch post :D
And yes, the site is live now. Which feels slightly absurd. You can buy your own pillow with a hole (which this is all about) on kissenmitloch.de !